1. Claims are sourced or they are cut
Every factual claim traces to a published specification, a manufacturer's documentation, a stated policy, or a price observed on a given date. Where a figure cannot be sourced, the sentence is removed rather than softened with "reportedly" or "many users say".
2. We do not invent experience
We do not write about handling, wearing or living with a product we have not had. Where physical use would decide the question, the article says that the question is open. This is the rule most easily broken and the one that most damages a publication when it is.
3. Numbers we cannot verify do not appear
No invented discount percentages, no unverifiable customer counts, no satisfaction statistics without a source. If a seller advertises a saving, we attribute it to the seller rather than asserting it as fact.
4. Criticism is required, praise is not
An article must state what is wrong with the product or what kind of buyer should skip it. Products that fail that test get a low score and say so plainly. We would rather lose a commission than publish a page that reads like it was bought.
5. Commercial arrangements never touch the text
No merchant or affiliate network can pay for coverage, for a higher score, for a ranking position, or for the removal of criticism. Whether a retailer runs an affiliate programme has no bearing on whether or how we cover it, and affiliate links are marked as such.
6. Corrections are visible
Errors are corrected in the article and the change is acknowledged. We do not edit a claim out quietly and leave the page looking as though it always said the right thing.